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This site has the following in the web page, "The Manufacturer of high quality automotive filter manufacturing machinery." Our analyzers noticed that the web page also stated " Full line of productuion equipments are in." The Website also stated " A to Z, from deep drawing hydraulic press to unit box. The engineering leader of automation system for automotive filter manufacturing machinery. It has become the major supplier of automotive filter manufacturing equipments by its technology. No one can beat our technology in Korea. Dedicated to complete customer satisfaction. Both Rectangular and P type gasket are acceptable." The website's header had HKE as the most important keyword. It was followed by hankook engineering, HanKook Engineering, and filter equipment which isn't as ranked as highly as HKE. The next words the site uses is filter manufacturing equipment. filter making machine was also included and might not be seen by search engines.